Financial Trading Company with a unique approach to risk management was looking to rebrand and uplift their current company image.
AFT is a company that developed their own software to value, risk manage, and process automation and control in order to build scalable trading and investment strategies for financial and financial-derivative markets. AFT contracted Format Design London to redesign their company logo. The company wanted to be viewed as fully transparent, open and trustworthy.
FDL created an attractive logo based around their existing infographic. This project progressed to creating the whole company brand. This included logo design, business stationery and design and developing their new website that is credentials driven.