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Author: Gosha Doubtfire

End of last year, I started to think about creating a new company brochure for us in a downloadable format—something more interactive and easier to flick through, brimming with useful information about us and our experience.    The purpose of a brochure Before even starting the whole process, I sat down to think about the real purpose of it. How will it be digested, what would a potential client want to see and know? What would be our offer to them?     Minimalism is key I...

I was recently reading an article in Forbes about Storytelling. I do believe that the concept of storytelling significantly improves a presentation's tone & audience engagement. You will remember a good story.   Why storytelling Applying the storytelling logic to a presentation can help people to connect, to empathise, to visualise and help your audience understand the content. While I love the concept of storytelling, I am rubbish at re-telling stories! If you asked me about a plot in a movie, I am not able...

Working on tender documents can be extremely stressful, especially as you’ll no doubt have several jobs running all at the same time. How can you alleviate some of this stress?   Establish key milestones. What you need to establish are key milestones/tender deadlines these will be your starter for 10. Knowing your tender deadline and working back from it, will help create a critical path to success. You will need to allow for collating information, proofreading, and quality control. Ensure you understand all...

  A New Year, a new you? Looking ahead into 2020: Focus on Re-branding   We’re in the season of New Year resolutions and programs which recap the year just gone. While we’re enjoying the Christmas break, it can be a great time to sit down and think about the business and the direction it’s heading in.  One question which may arise is whether you need to rebrand? Is it worth the hassle? And how a strong brand can help you and your business grow?     Why...

Working from home is a benefit coveted by many employees. As a working mum, I do work from home quite a bit. It gives me the perfect flexibility and work/life balance to take care of my young family. Working from home isn't for everyone but if you do and you find yourself that you struggle here are some helpful tips to utilise your time as best as possible. Have a Routine With any job, you wake up in the morning and get dressed,...

[vc_row full_screen_section_height="no"][vc_column][vc_column_text]Are you an aspiring business person or entrepreneur about to set off and start your own business and you want to start with giving your business a bit of identity? You can do that by finding a perfect font and here are few things to consider when choosing one. Choosing the right font There is a time in every business when there will be a need to choose a font. Whenever you will need it, whether for new business cards, website...

[vc_row full_screen_section_height="no"][vc_column][vc_column_text] Standardised or Bespoke Standardised documents may seem like the most natural way forward when submitting a bid or business proposal. In some cases offering a standard template may not be as appealing. When it comes to bidding and tender presentations, I think that clients expect something that will speak to them. Structure I am not talking here about accurately answering the questions. Everyone knows that the right answers are the key in order to qualify to the next stage. What I am...

[vc_row full_screen_section_height="no"][vc_column][vc_column_text] Just look around, in the pen you are holding, in the shoes, you are wearing. In in the chair that you are seating on, sports cars, football, golf all these activities were designed and created by someone somewhere. Designing your business Someone has designed/created everything in our day to day lives, and this transfers to any business/company. Any business concept needed to be carefully crafted to ensure it provided a service/action which a market required. Creating processes and procedures in the...

[vc_row full_screen_section_height="no"][vc_column][vc_column_text]If you would like a unique cover for your printed document or create unforgettable business cards, why not consider some original ways of printing that will bring your design to life. Here we offer some creative print methods that can give your document that extra energy. In recent years we have designed and printed a countless number of bespoke documents, covers, business cards, boxes, folders… the list goes on. If you want to differentiate your business and show off a...

[vc_row full_screen_section_height="no"][vc_column][vc_column_text]With new winter season approaching new discussions began around what we can expect in terms of graphic design trends in 2018. After reading lots of posts and articles not only about graphic design but design in more general I found that design trends go through cycles so taking something old upcycling it and “voila” here is the new. Graphic design can be upcycled in many ways but what is more exciting about the graphics is that modern technologies, new...

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