As designers and bid managers we discovered that clients often feel discouraged by reading lengthy word documents that are not formatted or designed. We are now in era where design is becoming more important and it plays a vital role in business. We don’t want to be reading through pages and pages of not formatted documents. Documents that may not be most relevant or informative. Documents that are difficult to read and everyone has a limit to the about of information a person can process at one time.
What’s the solution to this?
Letting quality of a design be implemented when creating lengthy documents especially bid/tender documents.
Here is Why?
Designer doesn’t just look for the aesthetic factors we think about: Who will read this? Why? What do they want to know? Then we look at usability and how the document will be read. We want to encourage user behaviour. That means through designed document like tender document for example, we can positively invite the reader to most important aspects of the document and let the reader decide if he wants to explore the topic further. This push pull strategy in many cases makes the reader (the document user) choose the information and use them in the right channels. They can pick and choose where they want to start when then want to finish and what parts they want to explore further.
If you want to know more how we can help with tender documents, contact us.
Designer doesn’t just look for the aesthetic factors we think about: Who will read this? Why? What do they want to know?