Part four: Essential Landing Page Elements    There are some essential landing page elements which has shown to increase traffic on your website. These should be backed up by some behind the scenes SEO (search engine optimisation) best practices and strategies.    Consider your URL structure, so it is in line with your SEO and landing page goals. Encourage the use of keywords through your content and especially in the headers.   Landing pages tend to have high bounce rates (visitors leave upon arriving), so be...

Business Card Design – simple and effective but how comes some get it so wrong! Successful business card design has fundamental rules. No matter how well-designed a card is, it also needs to be functional as a personal marketing tool. Here are ten things you should consider when thinking about designing a business card. 1. Use good card stock There is ample variety in card stock, so don’t just go for the cheapest and easiest option. Being a bit different can have a...






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