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Over the past few months, I have observed how small and medium-sized businesses have been adjusting and changing to the current climate. The power of collaboration. How quickly certain people responded in redesigning their services to adjust to the crisis. It was great to see the power of collaboration and cooperation alongside as well as some innovative design solutions. This was particularly visible when a new hospital facility was needed in London.  The Nightingale Hospital was built in a fortnight, and I am sure...

What are whitepapers? Whitepapers are particular, data-driven and scientific pieces which can be an excellent addition to your marketing arsenal. They will touch on crucial industry problems with expert opinion from industry leaders. You will often find answers within whether it be a product or service. If you’ve created one, your product or service will most likely be part of the solution, meaning the reader doesn’t have to look far for the answer.   Creating whitepaper We have designed several whitepapers, and we have found several problems...

I was recently reading an article in Forbes about Storytelling. I do believe that the concept of storytelling significantly improves a presentation's tone & audience engagement. You will remember a good story.   Why storytelling Applying the storytelling logic to a presentation can help people to connect, to empathise, to visualise and help your audience understand the content. While I love the concept of storytelling, I am rubbish at re-telling stories! If you asked me about a plot in a movie, I am not able...

Working on tender documents can be extremely stressful, especially as you’ll no doubt have several jobs running all at the same time. How can you alleviate some of this stress?   Establish key milestones. What you need to establish are key milestones/tender deadlines these will be your starter for 10. Knowing your tender deadline and working back from it, will help create a critical path to success. You will need to allow for collating information, proofreading, and quality control. Ensure you understand all...

In short, the answer is never, but often it’s essential whether you want to strive or even survive. As we are talking re-brand this presumes you have something in place already and that you are trading, so to start with we would recommend that you review it. Now a brand review can be nothing more than taking a step back and looking at it objectively or looking at what your business is aiming to achieve. Perhaps you will find that some of...

  A New Year, a new you? Looking ahead into 2020: Focus on Re-branding   We’re in the season of New Year resolutions and programs which recap the year just gone. While we’re enjoying the Christmas break, it can be a great time to sit down and think about the business and the direction it’s heading in.  One question which may arise is whether you need to rebrand? Is it worth the hassle? And how a strong brand can help you and your business grow?     Why...

Working from home is a benefit coveted by many employees. As a working mum, I do work from home quite a bit. It gives me the perfect flexibility and work/life balance to take care of my young family. Working from home isn't for everyone but if you do and you find yourself that you struggle here are some helpful tips to utilise your time as best as possible. Have a Routine With any job, you wake up in the morning and get dressed,...

[vc_row full_screen_section_height="no"][vc_column][vc_column_text css=".vc_custom_1569442525190{margin-bottom: 20px !important;}"]If you set up a new company and would like a logo for your business, start with our top tips on how to tackle it. It is a unique and creative process but there are always some things to consider when you are creating initial ideas.[/vc_column_text][vc_column_text css=".vc_custom_1569442424881{margin-bottom: 20px !important;}"] 1. Brainstorm The first thing to do is put pen to paper and brainstorm. This is the best method when you don’t know where to start. Write down words...

[vc_row full_screen_section_height="no"][vc_column][vc_column_text]As you would have seen recently, we’ve upped our output on social media. This is our attempt to educate our audience on how design adds value. I feel we’ve done an excellent job of this of late, but there is one area of design which I personally think is undervalued. Identifying the need A common perception of the services we provide is that our work falls into the category of ‘nice to have’ rather than a ‘must-have’. I speak to many...

Part four: Essential Landing Page Elements    There are some essential landing page elements which has shown to increase traffic on your website. These should be backed up by some behind the scenes SEO (search engine optimisation) best practices and strategies.    Consider your URL structure, so it is in line with your SEO and landing page goals. Encourage the use of keywords through your content and especially in the headers.   Landing pages tend to have high bounce rates (visitors leave upon arriving), so be...

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