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Choosing colours for your logo and its meaning

Your logo is the key element of your brand image. Clients will associate your company with this symbol and the emotional response it generates. If your brand is in need of a refresh, you can contact us on: getintouch@formatdesign.comwe are always happy to help.

Colour is another very important factor when deciding how your business wants to be perceived, it may be helpful to know the meaning of the colours, so we have created a helpful guide below alongside projects that we have done for various clients.


1. Yellow

2. Orange

3. Red

4. Pink

5. Blue

6. Purple

7. Green






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