Design is now recognised and stands firmly on the business agenda. Design has gained relevance for the way organisations are structured, how they operate and how they think. An increasing number of Companies are starting to use design strategically – to differentiate themselves from the competition, to launch new brands and strengthen existing ones, and to inform about strategic choices. There is already considerable evidence for design acting as a mechanism for business growth and innovation.
A research* carried out by asking business leaders of various organisations how they use design, and how they benefit from it showed that:
- Benefit is greatest when design is intimately related to solving problems, especially customers’ problems.
- Design works best when it has strong support in the organisation, especially from senior management.
- Design can add value to any organisation.
Do you want to know more about how Design can benefit your Business get in touch today.
*conducted by Warwick Business School on behalf of Design Council