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Designing personalised and digital job forms

Digital forms

Digital job forms are gradually becoming very popular. More and more people search for jobs over the internet and use online platforms to complete tasks at work. Anyone looking for new hires, job forms should effectively promote the company and give the applicant a clear idea of what is required. Job applicants have higher expectations in terms of communication, logistics and the overall process. Applicants won’t hesitate to pass up companies that present a poorly conceived job application form. Job forms for current employees often serve as a to-do list, therefore, need to be well designed to be understood. 

Applicant Forms 

New companies will often employ a design team to create a logo for them. The logo is the first thing an applicant sees when they research a potential employer. Branding expert Alina Wheeler speaking to Entrepreneur states: “a logo is the fastest communication known to man. It unlocks associations with your brand on sight. It’s important to get it right the first time around.” 

Another thing to remember is how most job seekers search for opportunities on mobile phones, so employers have to account this. Smashing Magazine lists the necessary steps to making a perfect mobile job form including minimising input fields, automatic actions, writing concise labels, and even matching the keyboard’s colour with the form’s. CareerBuilder explains how 60% of applicants quit in the middle of filling out online job applications due to length and complexity. This should also be considered during the design stages.

Work Job Forms 

Digital work job forms have a very different purpose than applicant job forms. They also have to have a concise and clear layout. Especially now that many companies communicate with employees using digital job forms. 

For example, fleet companies in the UK use digital job forms accessible on mobiles, making the following tasks much more straightforward. A field service management software post on Verizon Connect discusses how digital job forms can be modified to fit the exact need of the work order. A designer will need to keep in mind that one job form doesn’t fit all, and provide multiple options. A well-designed job form should allow information to be sent back to the office in an instant. Allowing operators to collect relevant workforce data. This type of job form requires the designer to take into consideration how clean the layout is to ensure that employees can follow the form without confusion.

Research by Design Council shows how design adds value to the business – whether it is growth in sales, increase in market share or efficiency in production. Smart designs also increase brand recognition and customer satisfaction. Great job forms can be a crucial tool for businesses; therefore, companies should put as much effort into creating an excellent job form as possible.

 

The article was specially written for Format Design London by Rosie Williams

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